Apex Distribution & Media LLC

Your spreadsheet
can't cost a croissant.

Cost a recipe to the gram. Price around every DoorDash and card fee. See the margin that actually lands in your account — from the phone in your apron pocket. Watch a batch get priced, one scroll at a time.

APEX Pricing Portal
Lemon Loaf
Lemon Loaf
Batch makes12
Portion typeloaves
Core costs $0.00

What you buy, and how much of it lands in one batch.

  • Butter
    You buy 1 lb @ $6.80
    You use 8 oz = ½ the pack
    lb → oz converted $0.00
  • Flour, sugar, eggs…$0.00
    + 4 more ingredients
Packaging $0.00
How I sell it Set the margin you're aiming for. The price updates below.
Target gross margin 60%
Fees & commissions None
Delivery commission 25%

DoorDash / Uber Eats · Plus tier

Customer covers 0%
You absorb itCustomer pays it
Pass it fully$6.2060% margin
Absorb it fully$4.6547% margin
$4.65 ÷ 0.75 = $6.20 A 25% cut off the top is a 33% markup — not 25%. The portal does that math for you.
Sales tax7.75%
Card processing2.9% + $0.30
Custom fee
Labor Off

Apex Distribution & Media LLC — private pricing portal

Batch cost$0.00
Cost per portion$0.00
Food cost %
Recommended price$0.00
Profit per portion$0.00
Charge$0.00
Profit/unit$0.00
Margin
01

Open your portal

A private calculator, built around your recipes. No tabs, no fragile formulas — just the batch you're about to price.

02

Cost it to the gram

Enter what you buy — a pound of butter at $6.80 — and how much you use: 8 oz. The portal converts pounds to ounces and lands the line cost at $3.40. Costs total, and the ticket sets a healthy 60% target.

03

Then DoorDash takes its cut

Switch on the 25% delivery commission — real DoorDash and Uber Eats rates are built in. Absorb it and your margin lands at 47%, under target: the ticket goes amber. The fork shows both ways to handle it.

04

A 25% cut is a 33% markup

Slide "customer covers" to 100% and the portal doesn't just add 25% — it divides the price by 0.75. That's a 33% markup to $6.20, so a full 60% still lands in your account. Margin snaps back to green.

05

The whole picture, one tap

Open the ticket for the full build-up: batch cost, cost per portion, food-cost %, recommended price, profit. A glance mid-prep — or the numbers you study before signing a wholesale contract.

Built for how food businesses actually run

More than a margin box

Unit-aware costing

Buy butter by the pound, use it by the cup. It bridges weight and volume through a built-in ingredient-density chart — it knows a cup of butter is 227 g — or a weight-per-cup you set yourself. Count units like eggs stay count; it won't invent a conversion it can't make.

Margin on what lands

Not the sticker price. Margin is measured on your net — what's left after the platform's cut and fees — the way your bank account measures it.

Four pass-through fees

Delivery, sales tax, card processing, and a custom fee — each split between you and the customer. Load real DoorDash or Uber Eats commission rates in a tap.

Prep labor

Minutes and an hourly rate, spread across the batch and divided by portion. Your time is a cost too, and it's the easiest one to forget.

Wholesale & retail

Quote a second wholesale tier with its own margin and a case minimum, right beside your retail price.

One shared pantry

Enter what you pay for flour, butter, or beans once. Every recipe pulls from the same pantry, so a price change updates in one place and your whole line re-prices — and each recipe saves to reload later.